I am a student at Brunel University, London, and currently undertaking MSc Marketing. For the completion of my study, I am conducting a research project on the role of website atmospheric cues on customers' trust, purchase intention, revisit intention and positive word of mouth.
The survey requires you to browse through http://www.asos.com as the research project is carrying out a mini case study on the online retailer Asos. The survey will give you directions on what to browse prior to your answers.
Your participation is voluntary and you can choose to decline answering any question and withdraw at any time. I confirm that your answers will be confidential and remain anonymous.
Thank you for your time and I very much appreciate your contribution to this research project.
Kind regards,
Mira Kusumowardani
