3 Reasons Why You Need a Data Cleansing Tool

Defining Data Cleansing Once you’ve administered a survey and are ready to analyze and take informed action on the response data, it’s essential to make sure that you’re working with the highest quality data possible. That’s where data cleansing, also known as data scrubbing, can help tremendously. By definition, data cleansing refers to the discovery…

How To Run a TURF Analysis on Survey Data

What is TURF Analysis? TURF stands for Total Unduplicated Reach and Frequency. It’s a method of statistical analysis used by businesses and researchers to estimate media or market potential, as well as to produce optimized communication strategies with limited organizational resources.   TURF reports measure the number of consumers reached by a communication such as…

How To Conduct Conjoint Analysis on Survey Data

What is Conjoint Analysis? Conjoint analysis is a statistical method used to determine how customers value the various features that make up an individual product or service. If performed correctly, conjoint analysis can reveal detailed insights into target markets and competitive landscapes, as well as help guide marketing strategies. Due to its ability to provide…

How A/B Testing Can Inform Business Decisions

What is A/B Testing? A/B testing, also known as split testing, is a method of comparing and evaluating two versions of something in order to determine which one performs better. By displaying two different versions of something to two identical audiences, you can then determine the impact of the differences between the two versions. The…

How to Create Perceptual Maps from Survey Data

What is a Perceptual Map? A perceptual map is a chart used by market researchers and businesses to depict and understand how target customers view and feel about a given brand or product. Perceptual maps can also be referred to as product positioning maps. These useful charts allow organizations to understand their brand or product’s…

Cluster Analysis: An Introduction

What is Cluster Analysis? Cluster analysis is a statistical method used to group similar objects into respective categories. It can also be referred to as segmentation analysis, taxonomy analysis, or clustering. The goal of performing a cluster analysis is to sort different objects or data points into groups in a manner that the degree of…

Factor Analysis 101: The Basics

What is Factor Analysis? Factor analysis is a powerful data reduction technique that enables researchers to investigate concepts that cannot easily be measured directly. By boiling down a large number of variables into a handful of comprehensible underlying factors, factor analysis results in easy-to-understand, actionable data. By applying this method to your research, you can…

What is Regression Analysis and Why Should I Use It?

Regression analysis is a powerful statistical method that allows you to examine the relationship between two or more variables of interest. While there are many types of regression analysis, at their core they all examine the influence of one or more independent variables on a dependent variable. Regression analysis provides detailed insights that can be…

Using Survey Data to Perform Behavioral Segmentation

What is Behavioral Segmentation? There are many types of segmentation — geographic, demographic, psychographic, etc. But, the best method for grouping people together based on their actions and what influences them is ultimately behavioral segmentation. Behavioral segmentation of data is a marketing practice that reveals detailed insight into how customers and prospects interact with an…

How Altarum Conducts Cost-Effective Healthcare Research

Case Study Overview Altarum is a nonprofit organization that provides healthcare research, consulting, and technical assistance/solution development services for federal agencies, state agencies, and non-governmental organizations that manage healthcare delivery systems. The Digital Communications team was dissatisfied with their former survey solution. They had grown to require a tool that would allow them to build…

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