Survey Sample Size: What Should It Be?

Your survey sample size, or the number of people from your target population that you distribute your survey to, has a big impact on both your costs and your data. If you pay to distribute your survey to every single college graduate in a particular class, your costs will be astronomical. But if you just…

From Good to Great: Improve Your Marketing Content & Measure Your Successes

How successful are your content marketing efforts? Do you know what type of content your audience values? Do you know how to measure the success of your content marketing efforts? Before you can measure your efforts, you first need to determine the desired action. What do you want your content to accomplish? Knowing the desired…

How to Use Data to Humanize Customer Service

Automated customer service is nothing new–look at systems that automate telemarketing for example–but as more and more customer service interactions are handled by technology rather than human interaction, the paradigm shift’s negative effects are felt more heavily. What companies are finding out is that the human element has to stay present in all aspects of…

5 Steps to Creating a Customer Journey Map

Customer journey maps can be a vital component of understanding customers’ experience when they interact with your business. Because they make customer experience visual, they can help you understand what your customers are thinking and feeling as they engage at every level with your company. This in turn can help you assess how your organization…

Job Perks Are Big for 2017… But Do Your Employees Want Them?

Human resource professionals, such as yourself, understand that the challenges your organization faces in engaging your employees meaningfully and rewarding their hard work. Offering perks is one of the best ways to attract and keep the best talent. At least that’s the idea, with large companies going beyond traditional offerings to include on-site child care,…

Why You Need Chi Square Analysis (+ Free Calculator)

Cross tabulation reports (called cross tabs) go a long way in helping to compare and analyze two questions and identify trends and patterns within your data… but determining statistical relevance is another matter. That’s where our Chi Square calculator comes in handy. Chi Square is an especially powerful statistical method of assessing the goodness of…

(Infographic) Your Fantastic Survey Audience and Where to Find Them

You spent your valuable time writing, designing, and implementing your survey, but now it’s on to what can be the most difficult part: getting responses. Survey success relies on determining the right audience for your survey, reaching them, and collecting their responses. In short, you need to find out who your fantastic audience is… and…

How to Write Better Demographic Survey Questions (With Examples)

Demographic data collection can be somewhat intimidating. The desire to be sensitive to a diverse population can often conflict with a researcher’s need to segment their data. And there’s nothing more disheartening than completing a survey project and realizing that you omitted key demographic questions that would have given you a deeper understanding of your…

Best Practices for Employee Feedback & Reviews

Company success is predicated on employee success, so savvy entrepreneurs and human resource directors are looking at comprehensive programs, policies, and procedures designed to build and cultivate that most important company asset: its workforce.

Power & Process of Data-Driven Organizations

Once data has worked its way into an organization’s strategic planning and product development roadmap, the benefits of spreading it to every corner of the business become clear. Unfortunately, joining the ranks of the truly data-driven isn’t simply a matter of paying for the right software and forcibly rolling it out to every single department….

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