What Do CEOs & Millennials Have in Common? Loving Video

In last week’s Data Byte, we talked about how customers make large purchases for their personal use. This week, we explore how customers research, engage with salespeople, and make the final decision when it comes to business purchases. As you may imagine, there are some strong parallels between the way salespeople in B2B and B2C…

Top 7 Surveys for Exceptional Customer Service

Blaming sluggish sales or a poorly received product on an ill-turn of luck or a general market malaise relegates it to the “Oh well, we can’t do anything about that” category. When that happens, the situation is not going to improve on its own. Instead, what you need is to connect with your customers to…

Check Your Product’s Appeal With Accurate Product Tests

Concept testing is a great approach to explore appeal of product and services, and it’s highly recommended when first deciding if a product is worth your time and money to develop. But when these tests are not well designed, they can yield generalized information that is not very actionable or, worse yet, misleading. Simply running…

Conducting Market Research: A Beginner’s Guide

Marketing would be a whole lot easier if we could read our customers’ minds. Being able to create new products, features, and pricing that speak directly to their needs would exponentially simplify our jobs. Sadly, most of us lack psychic powers. But we do have market research.

How to Increase Response Rates for Customer Satisfaction Surveys

You know that customer satisfaction is important. Maybe, you’ve been surveying your customers for a long time. Or, maybe you have just launched your first customer satisfaction survey, and you are eagerly embarking on the journey to improving your customer satisfaction level. You know that you have asked the right questions and have prepared an…

3 Ways to Sell More (and Faster) by Combining Surveys and Google Apps

It’s no secret that knowledge and power, but this aphorism is particularly true for sales. Knowing who to call and when, and exactly how your product can solve their problem are some of the most powerful pieces of data a sales team can possess. Simply having the data isn’t enough. You also have to distribute it to…

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