The Future of Performance Reviews is 360

A 360 Review is a feedback tool that is designed to collect and share feedback from the full circle of people that they interact with at work. This style of review is different from a traditional performance review in several important ways.

Writing Better Scale Questions

Scale questions are the basics, the bread and butter of online surveys. They allow a single-select response with the options representing a range, scale or continuum. Scale questions are designed to capture the survey taker’s opinion or sentiment as a point along a “scale” of options. The units of the scale can vary and are…

Want Product Feedback? You Have 5 Minutes.

In our ongoing series, Data Bytes, we ask questions, conduct industry research, dive into the data, and bring our expert analysis to you so you can use our findings to improve your business practices. This week, we unearthed insights into how best to solicit product-related feedback from customers to drive product research. Collecting feedback from…

Boost Your Business by Converting Feedback Into Reviews

​Online reviews essential for your business. It’s great if your customers love your business. It’s even better if they share that love, telling their friends, family, and posting online. Online reviews drive those who are searching for your product or service right to your front door. And just as a good online review will boost…

How Many Questions Should I Use in My Survey?

If you’re wondering how many questions you need to include in your survey, the short answer is: as few as possible. Keeping your question count low is crucial, because survey fatigue is a real danger for survey makers hoping to collect the best, most accurate data. A few well worded, well designed questions are usually…

Precision Feedback Tool: Surveying Your Audience with Text Highlighter Questions

Getting input on your writing is a complicated process. It doesn’t matter if you’re asking for feedback on a soon-to-be-released product description, a blog post, a creative writing sample, or advertising copy — the process is almost always convoluted. While collaborative writing tools like Google Docs are easy to use, they just don’t cut it…

How to Use Cross-Sectional Studies for Market Research

“Cross-sectional study” is a complicated name for a simple concept. Think of it as a snapshot. Cross-sectional studies capture a single moment in time, collecting information from a study group at just one point. This is usually in the form of a single survey, questionnaire, or observation. In short, a cross-sectional study makes comparisons between…

Heat Up Your Data Sophistication with Heatmap Questions

Your audience’s attention is a finite resource. Wouldn’t it be nice to know what’s catching their eye? Sure, you can show them a picture of your product or website and ask for feedback, but collecting this kind of feedback through short or long answer text boxes can be complicated and difficult to verify. The solution…

How to Use Surveys Throughout the Buyer’s Journey

Marketers in general, and content marketers in particular, are under a lot of pressure these days. We’re expected to deliver the right content to the right people, at the right time, in the right format, and on the right channel and device. That’s a lot to get right. Of course, this situation begs the question:…

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