5 Ways to Convert Customers to Brand Evangelists

Customers buy things. Brand evangelists preach the things that they have bought. These highly satisfied customers, who just can’t wait to sing your praises from the tops of mountains, are what we mean when we say Brand Evangelist. These people go beyond the “customer” role of just buying your product and make sure that everyone…

8 Things You Need for Market Research Success in 2017

As the year gets underway, market researchers have some exciting trends to watch. Professional researchers from a myriad of industries must focus their market research activities in eight important areas. These segments are predicted to develop in big ways.

Canadian Data on Canadian Soil: New SurveyGizmo Data Center

Data privacy is more important than ever before. It’s a fact of doing business. And every country has different standards – but the same overarching need to collect and analyze information to inform and improve business practices and research. There is good news for companies based in Canada. Starting February 2017, SurveyGizmo will be launching…

Survey Solutions for IT’s Toughest Organizational Problems

Too often, IT departments are understaffed, underfunded and under-appreciated. Sound familiar? Fortunately, online surveys and forms can be a powerful tool for IT success, despite budget and manpower shortages. They can generate the information you need to be successful, quickly, affordably and accurately.

Mitigating Survey Bias in Product Surveys

Misinformed or poor data can have wide-reaching negative ripple effects on a product and company. Product Managers know that the data and research they provide informs critical product decisions. A key component to delivering reliable data is by taking all necessary steps to avoid survey bias. Survey bias can be mitigated in several ways during…

How to Generate Quick Insights to Improve or Test Product Concepts

It’s no secret that acting quickly is essential to succeeding in the tech industry. While it can be tempting to immediately jump on a new product idea or improvement, it’s important to slow down the process and ensure you’re making what the market is actually demanding. To avoid a flop, there are straight-forward steps you…

Creating Product Management Surveys that Deliver Results

A well-designed product survey can reveal valuable insights into your customer’s needs, wants, and purchasing habits, increasing product growth, retention and impacting the product roadmap. Through customer interviews, running surveys, and examining analytics Product Managers can gather actionable data. Fortunately, powerful, easy to use tools like SurveyGizmo make it faster and easier to get results….

6 Tips for UX Survey Success

Your user experience (UX) team needs accurate and useful data to succeed, and user surveys provide one of the most flexible, cost-effective, and valuable ways to collect the data you need. However, if you don’t design your surveys properly, you can’t achieve the quality feedback you need and end up wasting your time. Keeping the…

How to Create Impactful Reports With Data Visualization

You’ve created, implemented, and completed your survey, and now the most important (and in our opinion, the most fun) part – delivering the data in a way that can highlight the pressing business decisions at hand. While the raw numbers may be exciting for you and your team, to really get the buy-in of stakeholders…

Maximizing Qualitative Research: Analysis and Presentation

Analyzing and presenting qualitative data can seem a bit like a game of Telephone. What’s meant by the users may not end up exactly what’s heard by or presented to the product team. Failure to properly interpret, present, and act on data collected can be a frustrating waste of time and money. And nobody wants…

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