March 19, 2012 – The following excerpt is reprinted from Mind the Gap:
The past few days, I’ve been thinking about the stark contrast in messages between a recent talk by Christian Vanek, co-founder of Boulder’s SurveyGizmo, and Greg Olsen’s now infamous New York Times Op-Ed piece about his departure from Goldman Sachs. The difference in messages should serve as a lesson in the importance of customer service. The lesson is far from new, but is one that applies just as much today in a world swimming in internet startups as it did when Goldman Sachs was founded in 1869.
I attended the Boulder Startup Meetup last week where Christian Vanek was the keynote speaker. About six years ago, Christian founded SurveyGizmo with Scott McDaniel. By most measures, SurveyGizmo is a success, now employing ~50 employees and turning a decent profit. Christian gave an entertaining presentation and walked through a series of myths and truths about starting a business. A major point Christian emphasized was the essential and critical role customer service has played in their success. To build their business, SurveyGizmo has relied almost exclusively on word-of-mouth. Customer service is one of their key discriminators. They know it and, most importantly, embrace and nurture it.