Top 5 Benefits of a Voice of the Customer Program

We learned in our last blog post that nearly 90 percent of companies are going to use customer experience to compete with each other, and with an increasing amount of CEO’s starting high-growth companies with a customer-focused mindset, you really don’t want to fall behind. Here’s why: “Voice of the Customer (VoC) programs have become…

Perfecting the Craft [CASE STUDY]

New Belgium Brewing leverages data to concoct their award-winning brews. Have you ever wondered why that cold beer that you grab after a long day at the office or while hanging out with friends is so darn refreshing? Well, it may have been scientifically crafted to perfection — especially if it came from Fort Collins-based…

Resource Alert: Build Better Products with Intelligent Product Feedback [EBOOK]

Gather and analyze customer feedback and collect actionable insights to improve your offerings Asking for and getting feedback on a new product or a soon-to-be-released product may seem like a no-brainer, but yet, many product managers fail to solicit feedback from both their team and customers early enough in the development process and throughout its lifecycle….

Every good leader knows when to hire someone smarter than them

You start with the best of intentions. You just got this great new software to help you collect the data you need. And while it may or may not be SurveyGizmo, it’s very exciting to have so much power and flexibility at your fingertips. When you get down to it, the possibilities are truly endless…

How 360 Reviews Foster New Business Skills and Growth

A new guide to help unfold the value of professional feedback from a comprehensive review, and how it helps your employees stick around longer is now available. A few years ago, CEO Christian Vanek sat down and wrote one of the best-performing blog posts in SurveyGizmo history – and it’s still getting all the spotlight….

Finding Customer Insight In Feedback Surveys

As a digital marketer, you are probably looking for ways to improve your ad copy and web content to attract more leads. While a consumer research study will give you the information you need, you are probably leery of launching one knowing that your customers are already suffering from survey fatigue. The good new is…

Precision Feedback Tool: Surveying Your Audience with Text Highlighter Questions

Getting input on your writing is a complicated process. It doesn’t matter if you’re asking for feedback on a soon-to-be-released product description, a blog post, a creative writing sample, or advertising copy — the process is almost always convoluted. While collaborative writing tools like Google Docs are easy to use, they just don’t cut it…

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