It’s no secret that acting quickly is essential to succeeding in the tech industry.
A well-designed product survey can reveal valuable insights into your customer’s needs, wants, and purchasing habits, increasing product growth, retention and impacting the product roadmap. Through customer interviews, running surveys, and examining analytics Product Managers can gather actionable data. Fortunately, powerful, easy to use tools like SurveyGizmo make it faster and easier to get results.
Your user experience (UX) team needs accurate and useful data to succeed, and user surveys provide one of the most flexible, cost-effective, and valuable ways to collect the data you need. However, if you don’t design your surveys properly, you can’t achieve the quality feedback you need and end up wasting your time.
You’ve created, implemented, and completed your survey, and now the most important (and in our opinion, the most fun) part – delivering the data in a way that can highlight the pressing business decisions at hand.
Analyzing and presenting qualitative data can seem a bit like a game of Telephone. What’s meant by the users may not end up exactly what’s heard by or presented to the product team. Failure to properly interpret, present, and act on data collected can be a frustrating waste of time and money. And nobody wants…
Quantitative research is a critical component of any product management team. It can drive growth, improve retention, and provide product direction.
In business, your customers matter. The people who use your services, rely on your products, and build relationships with your brand are among the most important elements in your day-to-day operations.
Whether you’re conscious of it or not, your own internal biases will affect how you perform market research.
One of the toughest things to do is to generate new content on a regular basis. The problem? If your content is too vague, it becomes useless. If it’s too specific, then you risk alienating parts of your audience.
In any project, you need stakeholders – they’re the people who have a personal investment in your project or business. Sometimes this investment is financial, sometimes it’s not. The problem is that when people have an investment in your project, they can either be supportive or they can be roadblocks. What they become depends on how…