Why Employee Engagement Matters to Your Business

The following post serves as the first installment in our Employee Engagement Blog Series. This series will inform readers about the importance of employee engagement, and will provide best practices for how to boost both employee engagement and employee satisfaction. The terms “employee engagement” and “employee satisfaction” are often used interchangeably, but in fact they…

We Want to Showcase Your Unique Use Cases!

Calling all users of SurveyGizmo! Y’all are working on some amazingly creative projects with our solution, and we want to know all about them! If you’ve ever used our data insights platform before, then you know that due to its vast feature set and robust flexibility, SurveyGizmo’s capabilities are nearly limitless and extend beyond simply…

Zuckerberg and Chan Donate $10M to UCSF for Big Data Projects

Introducing Flash Stories, published as news happens. Short, sweet, and to the point. Brought to you by SurveyGizmo’s Editorial Team. “The biggest risk is not taking any risk. In a world that’s changing really quickly, the only strategy that is guaranteed to fail is not taking risks.” – Mark Zuckerberg Today’s Story: Media outlets are…

Using Net Promoter Scores to Boost Customer Satisfaction and Loyalty

The following post is part of a series that will help inform readers of the power that a company’s Net Promoter Score has on its long-term business goals. Here at SurveyGizmo, we practice what we preach. So with all of our recent discussion surrounding the importance of net promoter scores, you can bet your bottom…

Back to the Basics of Market Research

In a world where endless new information is available at our fingertips, it’s a nice reminder to always use the fundamentals of sound research so that your credibility, legitimacy, and reputation stay intact. It’s more potent than ever — if you’re relying on research or conducting research — that well-supported facts are a must-have in…

The Top 5 Challenges That Hold Companies Back from Leveraging NPS Data to Develop and Improve Products

The following post is part of a series that will help inform readers of the power that a company’s Net Promoter Score has on its long-term business goals. It might sound like common sense to say that brands should continuously collect feedback on their products and services so that they can optimize their efforts and…

Supporting a Complete Product Lifecycle: Cradle-to-Grave

The cradle-to-grave analysis is typically applied to adhere to sustainability or environmentally sound supply chains often applied to waste management or raw material extraction. However for the discussion here, we are going to apply cradle-to-grave in a general sense to product feedback management. We often see when helping clients manage the data collection process for…

Ensuring Customer Satisfaction Through Non-Siloed Data [CASE STUDY]

Panopto uses survey data to ensure customer happiness and retention. Panopto’s mission is to help anyone share knowledge using video. Since 2007, the company has created software that enables businesses and universities to create searchable video presentations in minutes from any device. Privately-held, Panopto was founded by technology entrepreneurs and software design veterans at Carnegie…

State of Branding 2017: Key Trends in Brand Research to Improve Your Strategy

In December 2016, Bynder — a digital asset management software vendor — surveyed 562 global brand managers on the challenges they face, their priorities for 2017, and their approach to technology. Their report gives branding and marketing professionals insight into how brand marketing is evolving in a consumer-centric, digital age. The results of the survey were…

Closing the Gap: Coupling The Digital with The Physical

A brief overview of Digital Twin Technology and why it’s so important for product teams to embrace. In all honesty, I had no idea what “digital twin technology” was when CEO and Co-Founder of SurveyGizmo Christian Vanek mentioned it during a meeting discussing the elements of product feedback. I wrote it down in my notebook,…