How Are Artificial Intelligence and Big Data Influencing Innovation?

Introducing Flash Stories, published as news happens. Short, sweet, and to the point. Brought to you by SurveyGizmo’s Editorial Team. Sharing is caring! Share this article using #FlashStory (@SurveyGizmo)   “The world’s most valuable resource is no longer oil, but data.” – The Economist Highlights from Today’s Story: Forbes’ recent piece, “Artificial Intelligence and Big…

Panel Services 101: How To Ensure The Best Survey Responses Possible

There’s nothing worse than investing time and effort into creating goal-specific surveys, only to realize that you don’t have the necessary contacts that allow you to receive valuable and actionable responses. If you’re allocating the resources to create insightful surveys, it’s essential to confirm that your return on investment is worthwhile. We get it. When…

Cultivating a Customer-First Culture

The following post is part of a series that will help inform readers about the importance of Customer Experience. The series will provide best practices and tactics for turning your customers into loyal advocates of your brand. Previous posts in the series can be accessed via the following links: Exploring Data-Driven Customer Science in The…

NPS In the Field: Q&A With Industry Expert Pam Goodfellow

If we were to claim our unconditional love for a metric, it would most certainly be the almighty Net Promoter Score. Not only do we share our own NPS on a weekly basis at our company meetings, but we find avenues (such as here in our blog) to write further about it.   Yet, we…

Marketing, Club Dates, and Research — What They All Have In Common When Conducting Brand Research

“Research is a lot like rock ‘n’ roll, where you’ve gotta do a couple of club dates in a more intimate setting to get the feel of the crowd.” – Mark Evans, CMO, AIA Corporation We held an extremely fun webinar this week about how marketing leaders today are leveraging the expertise that is found…

Exploring Data-Driven Customer Science in The Context of Great Customer Experience

The following post is part of a series that will help inform readers about the importance of Customer Experience. The series will provide best practices and tactics for turning your customers into loyal advocates of your brand. I came across the term, “data-driven customer science” for the first time when I read it in an…

3 Reasons to Attend Our Brand Research Webinar on August 29th

Tune in August 29th for a virtual session like you’ve never experienced. Tricks of the Trade: Learn How to Supercharge Your Brand With Research August 29th, 2017 from 1-2pm ET RESERVE YOUR SEAT! The good old webinar. It’s a great way to learn about and be exposed to different perspectives on things happening in your…

Building Families Through Quality Data Collection [CASE STUDY]

Men Having Babies, Inc. is a nonprofit organization that was spun off in July 2012 from a program that ran at the NYC LGBT Center since 2005. The organization began as a peer support network for gay fathers and fathers-to-be, offering monthly workshops and annual seminars in New York. Over time, the organization grew and…

What Do Customers Want? [EBOOK]

The question, “What do customers want?”, has been a challenging one to answer for customer experience professionals. Knowing what is going on in the minds of customers can sometimes feel impossible. That is, if you’re not backing up customer-first initiatives without conducting consistently sound research. While there is no way you can know what customers…

2017 NPS Leaders by Industry [INFOGRAPHIC]

The following post is part of a series that will help inform readers of the power that a company’s Net Promoter Score has on its long-term business goals. The previous posts in the series can be accessed via the following links: The Top 5 Challenges That Hold Companies Back from Leveraging NPS Data to Develop and…