Tech Goliath IBM Installs Mainframe — Bye, Bye, Hackers

Introducing Flash Stories, published as news happens. Short, sweet, and to the point. Brought to you by SurveyGizmo’s Editorial Team. “Given that for most individuals and many companies, data breaches are more a matter of when than if, this is certainly pushing things in the right direction. Vendors of customer data should be encrypting by…

3 Key Takeaways From Our Product Feedback Management Webinar

Download the full recording and presentation deck from the July 11th webinar led by SurveyGizmo’s CEO and Sensory Experts at New Belgium Brewing. Co-hosted with Fort Collins, CO-based New Belgium Brewing, we hosted a live webinar on July 11th that highlighted the unique way the award-winning brewery incorporates product feedback into the QA process, to ensure consistency…

SurveyGizmo to Host Ultimate Training in Chicago This August!

Join us at our last training event of the year for an engaging hands-on training with in-house experts. We cannot believe how fast this year has flown by, but here we are about to host our last Ultimate Training event of the year in Chicago on August 22nd and 23rd, 2017! While our data insights…

Translating Market Research to the Language of Value Propositions

Can you walk the walk and talk the talk? Today’s post is brought to you by market research expert Kathryn Korostoff — who heads up Research Rockstar. Find the full article in our latest ebook, Adapting to the Digital Brand Landscape Using Research. While there are various definitions of “value proposition,” the essence is this:…

How to Measure and Prioritize Critical Brand Attributes

Applying PIE: Potential, Importance, and Ease to your marketing and branding strategy. Knowing your core brand attributes, sometimes referred to as brand values, can lead to smarter decisions, hyper-focused advertising efforts, and higher ROI by hitting your key audience at the right time with the right message and offering the right product or service.  …

SurveyGizmo Integrates with Zapier to Save Users Time and Effort

SurveyGizmo’s integration with Zapier enables users to streamline data collection and analysis workflows across applications. At SurveyGizmo, our goal is to provide individuals and companies of all sizes with the tools that enable them to achieve their goals by working smarter, not harder. While the average person’s ever-growing arsenal of tech tools can help to streamline…

VOC: The Good, Bad, and Ugly Feedback — How and Why to Capture It All!

The information age leaves us drowning in new insights, perspectives, and ideas each and everyday. We can find what’s happening in the world instantaneously and within a click or two. This is no different for your company when it comes to searching out product feedback from your customers and target audience to build the foundation…

Does Your Brand Have Value?

Measuring a brand’s value begins with conducting a brand equity study. If someone were to ask you what is the hard value of your company, it’s property, or even the annual year-over-year sales were, you’d likely be able to tell them with supporting numbers in hand. Yet, if you were asked how much your brand…

What Exactly is a Brand, and Why Should I or My Company Care?

Investing in high-quality research for your brand will not only help your company grow but will keep your company relevant. The very idea of branding for a company has evolved exponentially over the years. From the advertising boom of the 1950s to the digital era we live in today, keeping pace has become a never-ending…