Should You Use Interactive Questions in Online Surveys?

About 10 years ago, a series of experiments in online survey design created a new trend in online survey research and question presentation. Online researchers began to use non-standard question types with participants in order to use the rich interactivity of online media to increase participation and survey engagement. Experimenting with how we ask questions…

Get Survey Respondents Quickly Using Panel Companies

Panel companies are a great resource for driving targeted respondents to your online survey. A panel company is an organization that matches online respondents to the target audience of your survey, for a fee per complete response. Panel companies can help answer the question, “Who is going to take my survey?” Quality Survey Respondents? One…

Telephone Surveys and Lessons You Can Learn From Them!

I was making dinner at home the other night when we received a call on our home phone (our line reserved for phone solicitations). I answered and the person on the other end asked if I was “Chris.” I told him that was my wife and handed her the phone. It turns out it was…

How to Use Email Segmentation to Improve Customer Survey Frequency and Effectiveness

Today, researchers and marketers are under a lot of pressure to survey customers more frequently and get answers faster.

At the same time, it’s getting more difficult to get responses from our customers. Survey response rates are dropping across virtually every industry.

In this article we’ll talk about sending out more surveys, but to smaller segments of your customer list.

The Secret of SurveyGizmo Customer Happiness

It’s no secret that SurveyGizmo built itself on great customer service. We consider it to be the cornerstone of our success. But why? Why is service so important and why should you trust us when we tell you we can teach you how to build customer happiness? And how can building customer happiness help your…

Don’t Measure Customer Satisfaction – Ask For Actionable Feedback Instead

As far as I am concerned achieving a high satisfaction score doesn’t have any meaning for an organization. As a business owner, I prefer to think that all customers are potentially unsatisfied. Even if they are presently satisfied with our product, once we’ve improved it they will be unsatisfied with the earlier version. I consider…

Using Qualitative Exploration to Create Quantitative Surveys

Quantitative surveys have a flaw: How do you know that the questions you are asking represent the most important factors to the decision you’re making? If you don’t ask the right questions, or you skip an important factor it could lead to bad conclusions — or worse no conclusion at all. Here’s an example, imagine…

Using Gamification in Online Surveys

Gamification is the use of game techniques to enhance things that are not games. In the context of online surveys, it could mean: Leader boards Achievement badges or levels A progress bar to show how close respondents are to completion Avatars Virtual currency Respondent challenges Unique rewards

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