How 3M Created a Cost-Saving Internal Survey Research Company

The Market Research Event: 3M is the type of company apparently that will spend millions on R&D to develop a product, but really only wants to spend a few thousand on market research to figure out if it’s the *right* product. It’s no wonder that Deb Hartman and Sandra Kelly of 3M found that back…

The Market Research Event: Day One Recap

It’s the start of the second day here at IIR’s Market Research Event. I already have two additional posts I’ll write today — but wanted to catch up on yesterdays’ deluge of information. Many of the sessions I attended were quite good. Though I think the first session I blogged about Leveraging Facebook at Taco…

Going the Extra Mile – Exploring Survey Design: Case Study 4

In my last article, I took a break from my series of case studies on Exploring Survey Design so I could illuminate some alternatives for obtaining a rank ordering of a list of items (see http://www.surveygizmo.com/survey-blog/alternative-ranking-questions/). Now I am back with another case study on survey design. A common use of surveys is to investigate…

Using Adwords to Get Diverse Survey Responses

In a post a couple of weeks ago, I went over how to use Facebook to gain targeted survey respondents. Now, let’s say you just need a completely random audience to fill out your survey. You have quite a few options available to you, but the one I’d like to go over today is using…

Using Facebook to Get Targeted Survey Respondents

Have you ever tried to run a survey where you needed a population of 50, 18 year old, females, that lived in the Chicago area that happened to like soccer? As long as you don’t mind paying a couple of dollars and waiting a little while, this can easily be done using Facebook advertising. (Who…

Getting Better Data From Your Ranking Survey Questions

In my last article about survey question wording, I mentioned I would talk about the different methods in a survey for getting a ranking of a list of items. Obtaining such a ranking has wide applications, from marketing (when trying to decide what product features are most important), to customer satisfaction (when trying to decide…

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