Discovering Different Ways to Report on Matrix or Table Data

One of the most commonly used question types among survey designers is the matrix question, also known as a table question. This question type allows the respondent to pick one attribute from a list of attributes that are rated using the same Likert scale. Here’s how to use this question type to collect survey data,…

SurveyGizmo Spotlight: Chris McCown

This week’s SurveyGizmo Spotlight shines on Support Superstar, Chris McCown. Many of you have probably spoken to or emailed back and forth with Chris since he started 10 months ago. Let’s find out a little bit more about Chris and get this interview going Hey Chris! You’re our SurveyGizmo Spotlight this week. Do you have…

Net Promoter Score: The Gap Between Satisfaction and Loyalty

Hi everyone! I wanted to introduce you to the newest SurveyGizmo Survey Expert, Ryan Farmer. Ryan’s expertise is in customer feedback. He’s been helping grow small companies by using the information gained through customer feedback surveys for the past 6 years. Please welcome him to the SurveyGizmo Survey Expert Team! Now onto his first post….

The Two-Phased Approach to Market Research Surveys

Surveys are the backbone of effective market research. However, the RROI (Real ROI) lies in the actions you take based on the information you get from your surveys. Too often a survey produces more questions than it answers. The approach described below aims to mitigate this problem.   Survey Design and Analysis has pioneered a…

Best Buy’s Innovative Customer Insight Program

The Market Research Event: Today has been packed with amazing information. The highlight of the day (so far) has been a Keynote by Bill Hoffman, a SVP in the Consumer Insights group from Best Buy. The focus of the presentation was a new program at Best Buy which was created to solve a problem common…

How 3M Created a Cost-Saving Internal Survey Research Company

The Market Research Event: 3M is the type of company apparently that will spend millions on R&D to develop a product, but really only wants to spend a few thousand on market research to figure out if it’s the *right* product. It’s no wonder that Deb Hartman and Sandra Kelly of 3M found that back…

The Market Research Event: Day One Recap

It’s the start of the second day here at IIR’s Market Research Event. I already have two additional posts I’ll write today — but wanted to catch up on yesterdays’ deluge of information. Many of the sessions I attended were quite good. Though I think the first session I blogged about Leveraging Facebook at Taco…

Going the Extra Mile – Exploring Survey Design: Case Study 4

In my last article, I took a break from my series of case studies on Exploring Survey Design so I could illuminate some alternatives for obtaining a rank ordering of a list of items (see http://www.surveygizmo.com/survey-blog/alternative-ranking-questions/). Now I am back with another case study on survey design. A common use of surveys is to investigate…

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