Email Marketing Workshop from MarketingSherpa

Our friends (and customers) over at MarketingSherpa have graciously offered any SurveyGizmo customers a special discount on their upcoming Email Marketing Workshop they are holding here in Denver next week. If you’re going to be in Denver and you’re a marketer, you’ll want to take advantage of this nice $200 discount. Although SurveyGizmo isn’t an…

Exploring Survey Design: Case Study 1, Part II

This is part of a series of case studies I’ll be doing in this blog. This first case study goes through my interaction with a company (actual name withheld for their privacy) and their need to do some pricing research. If you haven’t had a chance to read Part I of the case study, you’ll…

How To Do Brand Tracking Studies

Brand tracking studies are an important tool in the day-to-day decisions brand managers make. They allow marketers to monitor a brand’s health and adjust marketing programs. What Should Be Tracked? Each brand faces different issues, which often required customized tracking surveys. Nonetheless, at Relevant Insights we always recommend our clients to include measurements of awareness,…

Exploring Survey Design: Case Study 1, Part I

As I mentioned in my previous post, over the next couple of months I’ll be putting together a couple of case studies that go through the process of survey design and implementation. The first case study in this series will go through my interaction with a company (actual name withheld for their privacy) and their…

Why is a Web-based Survey the Best Choice for You?

Hello again dear Internet friends and welcome back to the reality show that is my life.  Before I get started on today’s entry I just wanted to take a moment to further clarify my intent with the series. I am not an expert on Marketing Research or survey writing, and I won’t be an expert…

Small Business Web and SurveyGizmo in Inc.

In case you missed it, there was a nice little write up on The Small Business Web in Inc. including a mention of SurveyGizmo. SurveyGizmo with nine other SBW brethren recently threw a party at the SXSW conference for our friends and customers. It was great to connect in real life with many folks we…

Quantitative Vs. Qualitative Research: When to Use Which

Regardless of the subject of your study, you have just two types of research to choose from: qualitative and quantitative. How much you know (or suspect) about your area of research and your respondents will determine exactly which kind of research is right for you. Most people will need a combination of the two to…

Online Surveys vs. Paper Surveys

Why choose online surveys over paper surveys? Consider these statistics: Paper consumption has increased six-fold over the past 50 years 75-85% of business documents are in paper form 90% of a business’ information is in documents, not databases One tree makes 16.67 reams of copy paper or 8,333.3 sheets The average US office worker uses…

The Key to Effective Surveys: Proper Design

I recently gave a teleconference on “The Key to Effective Surveys.” There was some great discussion at the end, so I thought I would share these questions in the hopes that they’ll eliminate confusion next time you’re designing your own survey.

SurveyGizmo Founders Interviewed on Entrepreneur.com

Check it out! A couple of months ago, we had Entrepreneur.com (Entrepreneur Magazine’s website) come and interview our co-founders, Christian Vanek and Scott McDaniel. And just this week, they published the video profile of SurveyGizmo on their site. We are extremely excited for the exposure to the Entrepreneur.com audience and are proud to be profiled…