An Independent Review

Today, we stumbled upon a great review of SurveyGizmo on a blog about marketing research technology. Mark Kupferman goes into great detail about us (actually, it might be even better than the guide one our own website!) starting with this statement: “SurveyGizmo is among the most easy to use, best priced, feature packed internet survey…

Five Guiding Principles of Good Survey Design

I’m back with some accepted best practices that I promised from my article Surveys for Fun or Profit? You may have already seen the Top Ten Survey Best Practices list that Christian Vanek and I delivered at a free SurveyGizmo Webinar at the end of September. If not, I encourage you to check it out….

Integrating Google Analytics With Your SurveyGizmo Surveys

Ever want to know a little bit more about how people are interacting with your surveys? Us too. That’s why we offer an integration between SurveyGizmo and Google Analytics Why would we want to do this? Well, Google Analytics is a very powerful (and free) web analytics suite. It allows you to track survey conversions,…

Top Ten Best Survey Practices Webinar: Slides, Recording and Q&A

Thanks to everyone who attended our recent webinar, “Top Ten Survey Best Practices.” Here is the follow-up info we promised. Selected Q&A What is a good way to create a subset data for the ones who participated the survey? And what is a good way to create a pool of people who agreed to participate…

Featured in MarketingSherpa Article

SurveyGizmo co-founder Christian Vanek is featured this week in a nice article at MarketingSherpa – Special Report: How to Conduct Email Surveys – Tips to Lift Response & Write Subject Lines. Vanek says ROI “should not be measured based on the number of responses you collect, but on the effect that the knowledge you gained…

The Pareto Principle (80:20 Rule) in Survey Research

The Pareto principle (which you may know as the 80-20 rule) states that, for many phenomena, 80% of consequences stem from 20% of the causes. It is a common rule of thumb in business; e.g., “80% of your sales come from 20% of your clients.” The Pareto principle also applies to survey research. When planning…

Statistics and Market Research in Online Surveys

At Survey Design and Analysis I am the resident survey expert and statistician. Okay I admit it, “I am a statistician..” Statistics is a big part of Market Research but I’m not sure that is well understood. What exactly is a statistician and why is it important in Market Research? Quality Improvement guru, Bill Sherkenbach…

Survey Incentives? Wrong Motivation, Wrong Outcome

Generally speaking, I don’t approve of using incentives to get responses for a survey.  In my experience survey incentives create the wrong motivation, set the wrong expectations, and deliver the wrong outcomes.  Instead, survey designers should strive to communicate the value of their research to drive people to answer their questions.  Let me show you…

SurveyGizmo Named One of the Best New WebTools Around

Friday we got a call asking for our logo. When we asked why, we learned that PROFIT Magazine, a publication covering business and technology, will be naming SurveyGizmo one of the best new web tools available. We haven’t seen the article yet, but we’ll let you know more when we know more!