Case Study 2: Getting Started On Your Survey

I recently heard from a friend who wanted some help with a survey. He was working with a group of volunteers whose main goal was to influence the hospitality industry to be “greener.” As volunteers, they had no budget. They wanted help formulating a questionnaire that would give them information they could use to help…

SurveyGizmo Fastest Growing Company on BCBR's Mercury 100 List!

We are extremely proud to announce that SurveyGizmo was named Boulder County Business Report’s fastest growing company for Privately held companies with annual revenue of less than $2 million based on a percent increase from 2007 to 2009 last night! That’s right – #1! Last year, we came in 5th place and are so excited…

Improve Your Brand: Know Your Net Promoter Score

Understanding what your customers are saying about you – the good and the bad – is important to any company. One of the easiest ways to gain this insight at a quick glance is to use the Net Promoter Score. What is a Net Promoter Score? The Net Promoter Score was created by Fred Reichheld,…

Combo: Show Follow-Up Questions Dynamically to the Side

This is a feature showcase, showing the types of surveys you can build using two features available for all paid accounts on SurveyGizmo: Showing questions in columns (side-by-side)   Dynamically showing follow-up questions based on options selected in a previous question (show/hide triggers)

Email Marketing Workshop from MarketingSherpa

Our friends (and customers) over at MarketingSherpa have graciously offered any SurveyGizmo customers a special discount on their upcoming Email Marketing Workshop they are holding here in Denver next week. If you’re going to be in Denver and you’re a marketer, you’ll want to take advantage of this nice $200 discount. Although SurveyGizmo isn’t an…

Exploring Survey Design: Case Study 1, Part II

This is part of a series of case studies I’ll be doing in this blog. This first case study goes through my interaction with a company (actual name withheld for their privacy) and their need to do some pricing research. If you haven’t had a chance to read Part I of the case study, you’ll…

How To Do Brand Tracking Studies

Brand tracking studies are an important tool in the day-to-day decisions brand managers make. They allow marketers to monitor a brand’s health and adjust marketing programs. What Should Be Tracked? Each brand faces different issues, which often required customized tracking surveys. Nonetheless, at Relevant Insights we always recommend our clients to include measurements of awareness,…

Exploring Survey Design: Case Study 1, Part I

As I mentioned in my previous post, over the next couple of months I’ll be putting together a couple of case studies that go through the process of survey design and implementation. The first case study in this series will go through my interaction with a company (actual name withheld for their privacy) and their…