Statistics and Market Research in Online Surveys

At Survey Design and Analysis I am the resident survey expert and statistician. Okay I admit it, “I am a statistician..” Statistics is a big part of Market Research but I’m not sure that is well understood. What exactly is a statistician and why is it important in Market Research? Quality Improvement guru, Bill Sherkenbach…

Survey Incentives? Wrong Motivation, Wrong Outcome

Generally speaking, I don’t approve of using incentives to get responses for a survey.  In my experience survey incentives create the wrong motivation, set the wrong expectations, and deliver the wrong outcomes.  Instead, survey designers should strive to communicate the value of their research to drive people to answer their questions.  Let me show you…

SurveyGizmo Named One of the Best New WebTools Around

Friday we got a call asking for our logo. When we asked why, we learned that PROFIT Magazine, a publication covering business and technology, will be naming SurveyGizmo one of the best new web tools available. We haven’t seen the article yet, but we’ll let you know more when we know more!

Repurpose your Survey Data: a Lesson From MarketingSherpa's Demand Generation Summit

Last Monday I attended MarketingSherpa’s Demand Generation Summit in Boston. I wasn’t sure what to expect, but I was there wearing my SurveyGizmo hat — taking copious notes on tactics on lead and demand generation. After all, as the new kids on the block, creating demand for our services is vital! I was expecting a…

Are You Beating Up Your Customers With Your Satisfaction Surveys?

I came across “Is Your Company a Customer Survey Score Whore?” at MarketingProfs.com today. Although it speaks to offline customer satisfaction surveys, I still think there are great lessons to keep in mind as you build online surveys through SurveyGizmo. MarketingProfs has reserved the actual benchmark results for premium members — but everyone can (and…

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