Insider Insights and Tactics for Mobile-First Survey Design

A lot has changed in mobile technology–and mobile surveys–since we originally published this whitepaper in Survey Magazine in 2011. Which is why we’re revisiting it with updated statistics, new insights, and best practices for designing mobile-optimized surveys and reaching your increasingly mobile audience.

Writing Better Scale Questions

Even if you are not yet familiar with the term “Likert Scale,” you have definitely come across scale question types. They are among the most comment types of questions asked, particularly in online surveys. While easy for respondents, it’s the variety in the units that can make Likert Scales difficult or intimidating for survey creators to…

How Many Questions Should I Use in My Survey?

If you’re wondering how many questions you need to include in your survey, the short answer is: as few as possible. Keeping your question count low is crucial, because survey fatigue is a real danger for survey makers hoping to collect the best, most accurate data. A few well worded, well designed questions are usually…

Quantitative Versus Qualitative: Choosing the Right Question Types for the Data You Need

When designing your survey, one of the first things you need to do is decide your survey’s purpose. Asking yourself, “What is this survey for?” is important, but determining purpose goes beyond this simple question. While the above question will help you outline what questions to ask and which topics to cover, this is just…

Accessibility Tips for Surveying an Aging Population

An increasing large proportion of Americans are climbing into the “over 65 years of age” bracket, which means that this demographic is becoming ever more interesting to researchers of all kinds. For nearly every discipline, this means they need to survey older adults regularly. Ph.D. candidate Kelly Quinn of the University of Illinois at Chicago…

The Beauty of Survey Data: Why (and How) to Style Survey Reports

Design isn’t just for band posters, webpages, and great surveys. It’s for data, too. You might try to stop me here. A common perception is that design is something artsy, not something analytical. Data is about hard numbers. Surely presenting the numbers, the raw data, is the best way to share your findings with the…

Beginner’s Guide to Fonts and Colors for Survey Design

Survey design has a lot of moving parts. You have to word your questions carefully in order to avoid introducing bias, your response options need to cover all possible answers, and you need to make good use of logic to keep your response rates nice and high (and that’s just a few of many considerations)….

How We Reduce Meetings with Internal Surveys

Client relations can sometimes feel like a game of telephone. Salespeople, account managers, product team members, executives, technical representatives, and customer service representatives are all speaking to a client at various points in their customer journey. Everybody on the team has a slightly different understanding of how a product or service works, and as a…

10 Key Things To Consider When Designing Surveys

Designing a survey or questionnaire involves much more than just choosing what questions to ask. There are multiple factors that influence your project’s success or failure, so be sure to consider these 10 key factors when you’re creating your survey. Keeping these in mind will help ensure that you collect high quality data that you…