10 Key Things To Consider When Designing Surveys

Designing a survey or questionnaire involves much more than just choosing what questions to ask. There are multiple factors that influence your project’s success or failure, so be sure to consider these 10 key factors when you’re creating your survey. Keeping these in mind will help ensure that you collect high quality data that you…

What Is The Purpose of Your Survey?

The key to the success of any survey is found not in the respondents or the incentives, but in its purpose. The purpose, the reason you are putting together your survey in the first place, is the driving force behind each question. Like duct tape, it holds your survey together. There should be only one…

The Importance of Survey Question Wording

Oftentimes consultants such as myself work with clients who don’t have much experience running surveys. But from time to time I run into people who are very familiar with doing surveys. So familiar, in fact, that they can get too close to their projects to see potential issues. This case study involves just such a…

After Your Survey Ends: Acting on Survey Data

The ultimate goal of running any survey is to collect enough reliable data to be able to take some kind of action. Maybe you want to launch a new product, determine your customer satisfaction levels, or get insight into employee happiness. Whatever the reason you launched your survey in the first place, the project isn’t…

Your Survey Design Roadmap

Designing a survey doesn’t just mean picking the right colors and fonts (although those are important too). Your survey should be created with your goals in mind so that you have actionable data once all the responses are in. It’s also important to be aware of common pitfalls to avoid, like asking too many questions…

Defining The Purpose of a Survey, and The Importance of Goals

What’s the true purpose of a survey? It may seem like an obvious question to ask, but too often this phase of planning is brushed over. Each survey you design and distribute should have clear goals by which you can measure the success of your project. People run surveys for all kinds of reasons, but…

The Importance of Survey Question Order

A recent rainy day offered us a good reminder that question order can make a big difference in how people respond to questions. In fact, a psychology experiment explored the impact that the weather has on how people answer survey questions. When we consider how many factors influence the data we collect from our surveys,…

Seven Tips for Testing Your Online Survey

You’ve identified your survey goals, written clear and concise questions, designed a lovely layout, and found a rich pool of potential respondents. It looks like you’re all set to hit the almighty “send” button and start collecting valuable data, but have you skipped one of the most crucial steps of survey design? Have you tested…

Remember Why You’re Running a Survey: Fun vs. Accuracy

It’s sometimes easy to forget when you’re faced with yet another customer satisfaction survey at a checkout counter, but surveys can be fun! Just think of how many BuzzFeed surveys you’ve seen on Facebook. “Which Disney Pet Are You?” “Which 90’s Cartoons Are These Villains From?” “How Strong is the Force With You?” The list…

Survey Question Writing Guide: Question Scale Length

When you get right down to it, there are two purposes of a survey scale question: learn what people think and distribute answers along a continuum. The second part allows us to compare answers individually (response A versus response B) or as a group (25 year-old buyers versus 20 year-olds). Using scale questions that offer…