Survey Writing 101: Creating Survey Goals and Objectives

Doing a survey without goals or objectives is sort of like starting on a journey to a new place without your GPS (or map if you roll old school). You might still make it to your destination, but your chances of getting there safely and efficiently go way up if you’ve got the right guidance….

Resumes, Order Forms, and Books: 3 Unique Uses for Survey Software

Survey software is often associated with run-of-the-mill marketing, HR, or customer service projects. From measuring customer satisfaction to gauging brand awareness to determining employee happiness, practically everyone has taken a standard survey. But one of the great things about working on survey software day in and day out is that you realize how versatile of…

Creating an Accessible Survey

Note: This is an update to an article originally published in 2007. It has been updated with new information and resources to help you ensure your surveys are accessible to all of your respondents. Enjoy! In 1998, Congress amended the Rehabilitation Act of 1973, requiring Federal agencies to make their electronic and information technology (EIT)…

Getting the Most Out of Your Mobile Survey

As paper surveys slowly go the way of the dinosaur, mobile surveys are becoming more and more reliable and convenient. While online surveys are great, there are times where respondents won’t have a computer handy. Maybe you’d like to conduct a survey in the field and don’t feel like toting around your old dusty desktop…

32 Great Reasons to Create a Survey

We don’t need much of an excuse to create a survey here in the SurveyGizmo offices. (As a matter of fact, I created a survey to ask our employees for their input for this article.) What creating all those surveys has taught us is that you can use these handy tools for just about anything….

10 Tips For Crafting Good Survey Questions

Online survey tools have made it easy for marketers to conduct their own research. But while it may be easy to create a survey, surveying requires careful planning if you want to collect meaningful results that you can act on. When crafting your survey questions, consider these Ten Dos and Don’ts. Good Survey Questions Start…

5 Mistakes to Avoid Before Launching Your Survey

When creating a survey, it’s typical to focus on writing questions, adding vibrant colors, and pouring over the beautiful results charts that you get from the results. But between creating an engaging survey and gleaning valuable insights from its data comes the launch, a survey phase that is often neglected but very important. We see…

3 Crucial Tools for Successful Survey Style

When they hear the phrase “survey design,” many users automatically focus on the textual content of their survey. Question phrasing, answer types, and all the words that make up a survey are, of course, vitally important. But they aren’t the only language your respondents are reading. In fact, all surveys are written in two languages:…