Contact Forms with SurveyGizmo

Most of the features you’d use to build a great survey can also be used to build highly interactive contact forms. We use the term “survey” frequently around here (duh!) but some of the best uses for SurveyGizmo are not surveys at all.  They’re web forms! This is the first of two how-to articles on…

The Perfect Survey Length: Why Less is More

Buy less, own less, live smaller – between car sharing services, urban bike rental outposts, and the rise of the tiny house movement, minimalism is trending. Our cultural values may be shifting toward less is more when it comes to consumer goods, but are we becoming more conscious of how we use the most precious…

The Importance of Objectives for Restaurant Surveys

From time to time I genuinely get the impression many restaurant managers and servers have very little idea why they’re asking their patrons to take the time to fill out a questionnaire. I’m not implying that they don’t care about improving the experience at a restaurant. However, based on the surveys I’ve seen, they don’t…

Are You Asking the Right Survey Questions?

You know you have been asking the wrong survey questions when you have a ton of data and you still don’t have the answers you need. Crafting an effective survey is no easy matter. The key to success is knowing the right questions to ask. Too often, marketing surveys tend to focus on the what…

How to Create Accessible Online Forms

Are your web forms accessible? They should be – everyone benefits from a well-designed form. Failing to make your event registration form, newsletter signup, contact form, job application, or appointment request form accessible to everyone means a lost opportunity for both you and your visitor. Accessibility means that everyone, including those with disabilities can access…

New Ways to Ask Quantitative Research Questions In Online Surveys

Are you still unsure when you should be using a quantitative or a qualitative question in your survey? My last article, Does your Consumer Survey Data Paint The Whole Picture, explored the differences between the two question types but here is the short version: Qualitative questions will tell you Why. Quantitative questions will tell you…

Should You Use Interactive Questions in Online Surveys?

About 10 years ago, a series of experiments in online survey design created a new trend in online survey research and question presentation. Online researchers began to use non-standard question types with participants in order to use the rich interactivity of online media to increase participation and survey engagement. Experimenting with how we ask questions…

Telephone Surveys and Lessons You Can Learn From Them!

I was making dinner at home the other night when we received a call on our home phone (our line reserved for phone solicitations). I answered and the person on the other end asked if I was “Chris.” I told him that was my wife and handed her the phone. It turns out it was…

Using Gamification in Online Surveys

Gamification is the use of game techniques to enhance things that are not games. In the context of online surveys, it could mean: Leader boards Achievement badges or levels A progress bar to show how close respondents are to completion Avatars Virtual currency Respondent challenges Unique rewards

Use Logic To Eliminate Online Survey Bias

After building and testing your survey, and finally getting buy-in from your stakeholders, you may want to use your survey software’s logic and validation features to get the best quality data and reduce the length of the survey for your survey takers. Survey logic is a term used to describe any feature that alters the…