10 Common Mistakes Made When Writing Surveys: Part 2

In my last article, I discussed the first five points on my list of the most common mistakes made when writing surveys. As I said last time, although it’s nice to know the most common survey mistakes made, the real value is in understanding how to avoid them.

5 Common Mistakes Made When Writing Surveys

As a survey expert I see the same mistakes in surveys all the time. In fact, last night our neighbor was over and he had just completed a customer survey at a local restaurant. He was complaining that they had asked a bunch of multiple-choice questions that didn’t apply to him. Even worse, there was no “not applicable” option and the survey required an answer to every question! This one simple example alone incorporates the first three of the most common mistakes I see in surveys.

Going the Extra Mile – Exploring Survey Design: Case Study 4

In my last article, I took a break from my series of case studies on Exploring Survey Design so I could illuminate some alternatives for obtaining a rank ordering of a list of items (see http://www.surveygizmo.com/survey-blog/alternative-ranking-questions/). Now I am back with another case study on survey design. A common use of surveys is to investigate…

Resizing Images For Your Surveys the Easy Way

One of the things I get asked to help with a lot is resizing your images. You can certainly do so in the HTML if you’d like; <img src=”image.jpg” width=”200″ height=”150″> However, this involves a really good sense of what the image will look like in pixels and a spacial perception I myself do not…

Case Study 2: Getting Started On Your Survey

I recently heard from a friend who wanted some help with a survey. He was working with a group of volunteers whose main goal was to influence the hospitality industry to be “greener.” As volunteers, they had no budget. They wanted help formulating a questionnaire that would give them information they could use to help…

Exploring Survey Design: Case Study 1, Part II

This is part of a series of case studies I’ll be doing in this blog. This first case study goes through my interaction with a company (actual name withheld for their privacy) and their need to do some pricing research. If you haven’t had a chance to read Part I of the case study, you’ll…

Exploring Survey Design: Case Study 1, Part I

As I mentioned in my previous post, over the next couple of months I’ll be putting together a couple of case studies that go through the process of survey design and implementation. The first case study in this series will go through my interaction with a company (actual name withheld for their privacy) and their…

Why is a Web-based Survey the Best Choice for You?

Hello again dear Internet friends and welcome back to the reality show that is my life.  Before I get started on today’s entry I just wanted to take a moment to further clarify my intent with the series. I am not an expert on Marketing Research or survey writing, and I won’t be an expert…

Quantitative Vs. Qualitative Research: When to Use Which

Regardless of the subject of your study, you have just two types of research to choose from: qualitative and quantitative. How much you know (or suspect) about your area of research and your respondents will determine exactly which kind of research is right for you. Most people will need a combination of the two to…

Online Surveys vs. Paper Surveys

Why choose online surveys over paper surveys? Consider these statistics: Paper consumption has increased six-fold over the past 50 years 75-85% of business documents are in paper form 90% of a business’ information is in documents, not databases One tree makes 16.67 reams of copy paper or 8,333.3 sheets The average US office worker uses…