The Key to Effective Surveys: Proper Design

I recently gave a teleconference on “The Key to Effective Surveys.” There was some great discussion at the end, so I thought I would share these questions in the hopes that they’ll eliminate confusion next time you’re designing your own survey.

New Tutorial Series: URL Data Passing

We get quite a few calls and emails asking how to pass tracking/pre-population data into SurveyGizmo through the survey link. So many calls, in fact, that we set out on an epic struggle to create three in-depth tutorials on the use of URL strings (a.k.a. query strings) and SurveyGizmo Links. If you are not familiar…

Five Guiding Principles of Good Survey Design

I’m back with some accepted best practices that I promised from my article Surveys for Fun or Profit? You may have already seen the Top Ten Survey Best Practices list that Christian Vanek and I delivered at a free SurveyGizmo Webinar at the end of September. If not, I encourage you to check it out….

Top Ten Best Survey Practices Webinar: Slides, Recording and Q&A

Thanks to everyone who attended our recent webinar, “Top Ten Survey Best Practices.” Here is the follow-up info we promised. Selected Q&A What is a good way to create a subset data for the ones who participated the survey? And what is a good way to create a pool of people who agreed to participate…

The Pareto Principle (80:20 Rule) in Survey Research

The Pareto principle (which you may know as the 80-20 rule) states that, for many phenomena, 80% of consequences stem from 20% of the causes. It is a common rule of thumb in business; e.g., “80% of your sales come from 20% of your clients.” The Pareto principle also applies to survey research. When planning…