Sponsorship Form Template
Business and Non-Profit Partnerships: A Win-Win
Simplifying the process of sponsorship makes for a better experience for sponsors and increases the likelihood of successful relationships.
A sponsorship is a partnership between business and a non-profit organization. It is a symbiotic relationship, where both the business and organization benefit. The organization receives some form of support, while the business receives marketing for their brand in return.
Benefits To Using Online Sponsorship Forms
- Easy To Analyze Business Locations and Categories That Participate
- Great For Mobile Use
- Use Email Campaigns and Email Actions To Personalize The Experience
What To Include In Your Sponsorship Form
When creating your form, you’ll want to provide fields for companies to enter their contact information. Be sure to ask for name, address, phone number, email, and any other information that will help you in your sponsorship correspondence.
Include the sponsorship packages to select. It will help to use a radio button question type to allow for them to only select one option.
You will also want to list the benefits and obligations for each package selection. Use open text fields to list all of your information. Please see the example below:
Sponsorship benefits you may want to include in your dropdown:
- Term (amount of time sponsorship lasts for)
- Status (will the company be the exclusive product of its kind used for the event?)
- Branding (logo placement, print advertisements opportunities)
- Banners (Any information/size related to banners)
- Digital (any digital advertising opportunities)
- Television (any television advertising opportunities)
- Official Logo (rights to use official event/organization logo and to say “official sponsor of” in print, photographs, and advertising)
- Obligations (anything you are asking of the business in return)
At the end of the form, provide a file upload field for uploading their company logo. This will save you time so that you will not need to wait for your sponsor to send it later.
Use an Open text field question type to ask for the company to provide a description of themselves they would like you to use in advertisements. Place a limit on this text so you know it will easily fit in your promotional materials.
Use an open text field question type asking for their web address. This will give you all of the information you will need so you can start getting your promotional materials together.
Lastly, use the text/media to place signature fields for yourself and your sponsor. Use an email action with PDF Review to email all responses and signature page for the sponsor to print, sign, and email back to you. When you receive it, print, sign, and email them the final copy.
Offer As Much Benefit Variety As Possible in Your Sponsorship Form
The more you are able to offer your sponsors, the more you can expect in return. Sponsors will want logo and product exposure, celebrity endorsements, tickets to your events, networking opportunities, and so on.
Be sure to establish varying levels of sponsorship opportunities to provide options to your potential sponsors. Decide on a price for each opportunity you will offer to the business.
Be open to customizing plan levels, as some businesses may have specific needs or may want to offer part in-kind and part money in return. In-kind is where businesses offer their services or product.
Give The Direct Benefit To The Company In Your Sponsorship Proposal
Now that your form is all set, it’s time to make some proposals. When proposing a sponsorship to a business, you’ll want to be sure that you present it in a way that directly explains how the partnership will positively impact their business.
Research the company before making your proposal. Whether your proposal is by phone, letter, or in person, present it in a way that is very specific to the company.
If you’re sending a letter, be sure to include your contact info, any details around the sponsorship (if it’s regarding an event, include all of the event details), state your 501(c)(3) status if applicable, include a list of sponsors from previous events, and information about your organization.
Expect to make a great deal of phone calls. Keep in mind that some companies (usually more established ones) will create their marketing budgets for the year in October. Be prepared to send your proposal to these companies in time for them to allocate you into their budget.
Look for Sponsor Companies Who Share Your Target Market
ook for companies that share the same values as you and also share your target market. A great idea is to check out the sponsor list of events similar to yours, and contact them since you’ll most likely be in line with their target market, as described in Idealist.org’s article.
Looking for sponsors is all about networking and building relationships. Put energy into a few big partnerships, rather than a bunch of smaller ones, otherwise, you’ll have too many balls in the air and you won’t have the energy or time to put into your sponsor relationships. The more you put into it, the more you’ll get out of it.
If you are a larger organization, then you’ll be more likely to attract larger businesses. If you’re a smaller organization, then you may want to pursue smaller businesses.
Sponsorships with smaller businesses will also allow for closer relationship and more direct communication. Be sure to vary your efforts amongst small and large businesses to ensure your likelihood of a successful connection.
Sponsorship is a Relationship
Once you have the agreement in place, be sure that all aspects of the agreement is in writing, and have both parties sign. This prevents any confusion from the start.
Don’t forget that this is a sponsorship relationship. Keep open communication. Send thank you letters when you receive anything on behalf of your sponsor. Go the extra mile whenever you can to give them extra exposure on social media.
Keep in touch even after the sponsorship term is over. You don’t want them to think that you’re only in contact when you need something. The more you build a real relationship with your sponsors, the more both of you will get out of the relationship.