Perfecting the Craft [CASE STUDY]

New Belgium Brewing leverages data to concoct their award-winning brews. Have you ever wondered why that cold beer that you grab after a long day at the office or while hanging out with friends is so darn refreshing? Well, it may have been scientifically crafted to perfection — especially if it came from Fort Collins-based…

How to Use Customer Satisfaction Surveys the Right Way

Customer satisfaction surveys are the best way for businesses large and small to find out how customers really feel about products, services, and the shopping experience. But, unfortunately, not all companies use customer satisfaction surveys correctly. Instead of using survey data to identify areas of improvement for the entire organization, some companies use this same…

How Many Questions Should I Use in My Survey?

If you’re wondering how many questions you need to include in your survey, the short answer is: as few as possible. Keeping your question count low is crucial, because survey fatigue is a real danger for survey makers hoping to collect the best, most accurate data. A few well worded, well designed questions are usually…

Why You Need to Conduct an Offline Survey

Imagine yourself in the middle of one of the world’s largest running races, attracting more than 50,000 participants every year. Only, you’re not running. You’re conducting research. Daunted? Don’t be. With offline surveys, you can take SurveyGizmo with you anywhere in the world, even if there’s no internet connection.

What Is The Purpose of Your Survey?

The key to the success of any survey is found not in the respondents or the incentives, but in its purpose. The purpose, the reason you are putting together your survey in the first place, is the driving force behind each question. Like duct tape, it holds your survey together. There should be only one…

Increasing Survey Response Rates

We all fight the continuing battle against low-response rates. While much has changed since my first forays into building and distributing surveys, getting people to respond is still a challenge. My first professional experience with surveying occurred more than 35 years ago. I wanted to get the opinions of professionals at eleven different colleges in…

5 Mistakes to Avoid Before Launching Your Survey

When creating a survey, it’s typical to focus on writing questions, adding vibrant colors, and pouring over the beautiful results charts that you get from the results. But between creating an engaging survey and gleaning valuable insights from its data comes the launch, a survey phase that is often neglected but very important. We see…