Sample Survey Questions: Customer Satisfaction Surveys

Every year, US companies lose an estimated $41 BILLION because a customer moves to a competitor after a negative customer experience (NewVoiceMedia). I can guarantee that your business has felt a portion of that $41 billion, whether you realize it or not. If you don’t already survey your customers, you need to start now. If…

How to Use Email Segmentation to Improve Customer Survey Frequency and Effectiveness

Today, researchers and marketers are under a lot of pressure to survey customers more frequently and get answers faster.

At the same time, it’s getting more difficult to get responses from our customers. Survey response rates are dropping across virtually every industry.

In this article we’ll talk about sending out more surveys, but to smaller segments of your customer list.

Best Buy’s Innovative Customer Insight Program

The Market Research Event: Today has been packed with amazing information. The highlight of the day (so far) has been a Keynote by Bill Hoffman, a SVP in the Consumer Insights group from Best Buy. The focus of the presentation was a new program at Best Buy which was created to solve a problem common…