How to Use Customer Satisfaction Surveys the Right Way

Customer satisfaction surveys are the best way for businesses large and small to find out how customers really feel about products, services, and the shopping experience. But, unfortunately, not all companies use customer satisfaction surveys correctly. Instead of using survey data to identify areas of improvement for the entire organization, some companies use this same…

Sample Survey Questions: Customer Satisfaction Surveys

Every year, US companies lose an estimated $41 BILLION because a customer moves to a competitor after a negative customer experience (NewVoiceMedia). I can guarantee that your business has felt a portion of that $41 billion, whether you realize it or not. If you don’t already survey your customers, you need to start now. If…

How to Know if Customer Satisfaction Surveys Are the Right Choice for You

It’s easy to write questions and send them out to customers, but it’s challenging to design and execute a customer survey that will actually provide useful information for improving your business. All too often companies assume they should be communicating with their customers and jump into a customer satisfaction without enough planning. This kind of…

Customer Satisfaction Q&A

Our recent article on doing customer satisfaction surveys the right way prompted us to sit down with our own customer support manager, Taylor Morgan, to get her input on how to properly survey your customers. Here’s what she had to say:

Are You Beating Up Your Customers With Your Satisfaction Surveys?

I came across “Is Your Company a Customer Survey Score Whore?” at MarketingProfs.com today. Although it speaks to offline customer satisfaction surveys, I still think there are great lessons to keep in mind as you build online surveys through SurveyGizmo. MarketingProfs has reserved the actual benchmark results for premium members — but everyone can (and…