How Vertafore Maintains Customer Experience Excellence

Case Study Overview Meet Vertafore Vertafore, a Denver-based company with over 1,400 employees and multiple offices spread throughout the U.S. and Canada, develops insights cloud-based software and services for the insurance industry worldwide. For over 45 years, Vertafore has grown to provide services to approximately 20,000 insurance agencies, 1,000 carriers, and 50,000 insurance professionals. The…

Webinar Recap: Why Customer Experience is Worth It

This week, alongside industry experts from Mastercard, AlienVault, and OpenWater, SurveyGizmo hosted an hour-long webinar that discussed the details of building an integrated customer experience program in a modern organization. [ACCESS THE ON-DEMAND WEBINAR RECORDING HERE] Session Highlights To lay a solid foundation for a successful customer experience program, it needs to be integrated into the…

Think of Your Clients as People — Not Numbers

I first heard of this great ideology at a conference a few years back — we aren’t in the business-to-business world or the business-to-consumer world — rather, we are in the human-to-human world. This was popularized by Bryan Kramer, CEO of Purematter and frequent TED Talk speaker on the topic of H2H. “Businesses do not…

Moving at the Speed of Customer Experiences [CASE STUDY]

The ASK LISTEN RETAIN program is a revolutionary online tool aimed at gauging customer satisfaction, building customer loyalty and enabling customer retention that works in combination with either telephone based customer satisfaction surveys and/or online surveys. The survey feedback empowers businesses in systematically gathering, analyzing, and using the information to enhance customer satisfaction and address…

Creating Experiences That Sell in The Experience Economy

Thriving in the Experience Economy Customer’s expectations have undoubtedly changed. Think of yourself as the customer and audit how you judge each company you provide business to. Drawing a common thread through these will show you what you perhaps inadvertently look for — friendly environment? Funny employees? Prompt service? Autonomy? Free cookies? Then, take a…

Cultivating a Customer-First Culture

The following post is part of a series that will help inform readers about the importance of Customer Experience. The series will provide best practices and tactics for turning your customers into loyal advocates of your brand. Previous posts in the series can be accessed via the following links: Exploring Data-Driven Customer Science in The…

Exploring Data-Driven Customer Science in The Context of Great Customer Experience

The following post is part of a series that will help inform readers about the importance of Customer Experience. The series will provide best practices and tactics for turning your customers into loyal advocates of your brand. I came across the term, “data-driven customer science” for the first time when I read it in an…