Perfecting the Craft [CASE STUDY]

New Belgium Brewing leverages data to concoct their award-winning brews. Have you ever wondered why that cold beer that you grab after a long day at the office or while hanging out with friends is so darn refreshing? Well, it may have been scientifically crafted to perfection — especially if it came from Fort Collins-based…

Tips for Displaying Your Survey Data

After you’ve run a successful survey project and gathered your amazing data together, it can be tempting to race through creating charts and graphs. The excitement of having data to share can drive us to visualize our data in ways that don’t do the project justice; we need to slow down and make each graph…

Taking Your Survey Data From Analog to Digital

In the years I have been with SurveyGizmo I’ve heard many varying versions of the same tale: Years worth of surveys were conducted with pen and paper. The data needs to be digitized and the survey needs to be distributed electronically in the future. The person on the other end of the conversation interjects their…

Interpreting Trends in Your Survey Data

In my last article I showed ways to plot trend data or measurements over time (see Likert Scales and One Number Reporting). I want to continue that discussion by talking about how to look at and interpret these data. The Most Important Question There is really only one question to ask when interpreting trend data…