Behind the Eight Ball: Healthcare is Struggling to Join the Data Revolution

HIGHLIGHTS: Our latest resource You Are Here: The Pioneer Days of the Relationship Between Healthcare and Data overviews the benefits and challenges associated with leveraging data as an industry business intelligence tool. The eBook includes best practices on data visualization from BI leader Donald Farmer of TreeHive Strategy, who has over 15 years experience working…

How To Generate More Organic Product Feedback

By leveraging feedback at all points in the product life cycle, the risk of a product flop or a slow market adoption can be reduced. As well as we know how important and vital collecting product feedback from customers is, it’s nearly as common for product managers to not ask early enough in the process…

Exploring Data-Driven Customer Science in The Context of Great Customer Experience

The following post is part of a series that will help inform readers about the importance of Customer Experience. The series will provide best practices and tactics for turning your customers into loyal advocates of your brand. I came across the term, “data-driven customer science” for the first time when I read it in an…

What Do Customers Want? [EBOOK]

The question, “What do customers want?”, has been a challenging one to answer for customer experience professionals. Knowing what is going on in the minds of customers can sometimes feel impossible. That is, if you’re not backing up customer-first initiatives without conducting consistently sound research. While there is no way you can know what customers…

The Higher the NPS, The Larger The Market Share

The following post is part of a series that will help inform readers of the power that a company’s Net Promoter Score has on its long-term business goals. (Source: Satmetrix. “The ROI of NPS: How to Focus on Customer Loyalty Delivers Financial Gains.” PDF. Accessed online July 18, 2017.) Satmetrix, a CXM software company and…

Using Net Promoter Scores to Boost Customer Satisfaction and Loyalty

The following post is part of a series that will help inform readers of the power that a company’s Net Promoter Score has on its long-term business goals. Here at SurveyGizmo, we practice what we preach. So with all of our recent discussion surrounding the importance of net promoter scores, you can bet your bottom…

Back to the Basics of Market Research

In a world where endless new information is available at our fingertips, it’s a nice reminder to always use the fundamentals of sound research so that your credibility, legitimacy, and reputation stay intact. It’s more potent than ever — if you’re relying on research or conducting research — that well-supported facts are a must-have in…

The Top 5 Challenges That Hold Companies Back from Leveraging NPS Data to Develop and Improve Products

The following post is part of a series that will help inform readers of the power that a company’s Net Promoter Score has on its long-term business goals. It might sound like common sense to say that brands should continuously collect feedback on their products and services so that they can optimize their efforts and…

Supporting a Complete Product Lifecycle: Cradle-to-Grave

The cradle-to-grave analysis is typically applied to adhere to sustainability or environmentally sound supply chains often applied to waste management or raw material extraction. However for the discussion here, we are going to apply cradle-to-grave in a general sense to product feedback management. We often see when helping clients manage the data collection process for…

State of Branding 2017: Key Trends in Brand Research to Improve Your Strategy

In December 2016, Bynder — a digital asset management software vendor — surveyed 562 global brand managers on the challenges they face, their priorities for 2017, and their approach to technology. Their report gives branding and marketing professionals insight into how brand marketing is evolving in a consumer-centric, digital age. The results of the survey were…