The First Timer’s Guide to Surveying With Panels

Surveys are important research tools, and the results can have far-reaching impacts on your company’s business plan or the results of your PhD. dissertation. When so much is riding on your data, getting high quality survey results will be the difference between successful, accurate insights and unreliable noise. One of the most common questions we…

How to Survey a Percentage of your Website Visitors

Your survey sample size, or the number of people from your target population that you distribute your survey to, has a big impact on both your costs and your data. Too few respondents means your data may not be representative of the population, leaving you with inaccurate results).