Longitudinal Versus Cross-Sectional Studies: A Busy Business’s Primer

Survey projects can fall into one of two main categories: longitudinal and cross-sectional. Each one has its strengths and weaknesses, and which category is right for you will depend on what kind of data you are collecting and what kind of insights you need to glean from the results. Let’s take a look at longitudinal…

How to Use Cross-Sectional Studies for Market Research

“Cross-sectional study” is a complicated name for a simple concept. Think of it as a snapshot. Cross-sectional studies capture a single moment in time, collecting information from a study group at just one point. This is usually in the form of a single survey, questionnaire, or observation. In short, a cross-sectional study makes comparisons between…