How Creating Results Breaks The Mold of Traditional Market Research

The Problem As Creating Results repositioned from a real estate agency to a seniors-focused marketing firm, they needed to establish credibility as experts in this niche. A tool was needed that would enable Creating Results to go beyond traditional market research methodologies. The Results Creating Results’ Social, Silver Surfers survey reveals the truth about seniors’…

Redefining Big Data Maturity via Targeted Surveys [CASE STUDY]

Meet AtScale AtScale is a provider of big data analytics software to enterprises such as Visa, Macy’s, Bloomberg, and Comcast. Founded by a team of Apache Hadoop framework and business intelligence veterans, AtScale bridges the gap between the business user, their favorite visualization tools, and their underlying big data platform. While building BI solutions on…

3 Reasons to Attend Our Brand Research Webinar on August 29th

Tune in August 29th for a virtual session like you’ve never experienced. Tricks of the Trade: Learn How to Supercharge Your Brand With Research August 29th, 2017 from 1-2pm ET RESERVE YOUR SEAT! The good old webinar. It’s a great way to learn about and be exposed to different perspectives on things happening in your…

Back to the Basics of Market Research

In a world where endless new information is available at our fingertips, it’s a nice reminder to always use the fundamentals of sound research so that your credibility, legitimacy, and reputation stay intact. It’s more potent than ever — if you’re relying on research or conducting research — that well-supported facts are a must-have in…

State of Branding 2017: Key Trends in Brand Research to Improve Your Strategy

In December 2016, Bynder — a digital asset management software vendor — surveyed 562 global brand managers on the challenges they face, their priorities for 2017, and their approach to technology. Their report gives branding and marketing professionals insight into how brand marketing is evolving in a consumer-centric, digital age. The results of the survey were…

Translating Market Research to the Language of Value Propositions

Can you walk the walk and talk the talk? Today’s post is brought to you by market research expert Kathryn Korostoff — who heads up Research Rockstar. Find the full article in our latest ebook, Adapting to the Digital Brand Landscape Using Research. While there are various definitions of “value proposition,” the essence is this:…

How to Measure and Prioritize Critical Brand Attributes

Applying PIE: Potential, Importance, and Ease to your marketing and branding strategy. Knowing your core brand attributes, sometimes referred to as brand values, can lead to smarter decisions, hyper-focused advertising efforts, and higher ROI by hitting your key audience at the right time with the right message and offering the right product or service.  …

Does Your Brand Have Value?

Measuring a brand’s value begins with conducting a brand equity study. If someone were to ask you what is the hard value of your company, it’s property, or even the annual year-over-year sales were, you’d likely be able to tell them with supporting numbers in hand. Yet, if you were asked how much your brand…

What Exactly is a Brand, and Why Should I or My Company Care?

Investing in high-quality research for your brand will not only help your company grow but will keep your company relevant. The very idea of branding for a company has evolved exponentially over the years. From the advertising boom of the 1950s to the digital era we live in today, keeping pace has become a never-ending…

The State of Branding [CASE STUDY]

Bynder keeps their finger on the pulse of modern-day marketing by conducting a comprehensive State of Branding report. Marketing Trends Move Fast – Blink and You Just Might Miss Them In today’s ever-connected, digital era, the evolution of brand marketing is moving more quickly than ever before. Times are changing, conventional rules are being broken,…