Online Surveys vs. Paper Surveys

Why choose online surveys over paper surveys? Consider these statistics: Paper consumption has increased six-fold over the past 50 years 75-85% of business documents are in paper form 90% of a business’ information is in documents, not databases One tree makes 16.67 reams of copy paper or 8,333.3 sheets The average US office worker uses…

How to Restrict Access to Your Survey

Every so often we are asked how to insure that only people invited to take a survey by email can access it. This can be helpful when you want to survey your list and don’t want people outside that list skewing your results. Restricting access in this way can be done with one simple checkbox…

Statistics and Market Research in Online Surveys

At Survey Design and Analysis I am the resident survey expert and statistician. Okay I admit it, “I am a statistician..” Statistics is a big part of Market Research but I’m not sure that is well understood. What exactly is a statistician and why is it important in Market Research? Quality Improvement guru, Bill Sherkenbach…