How Insight Communities Accelerate The Innovation Cycle

The following is a guest post by our partner Vision Critical. Every smart innovator knows that the customer’s point of view is indispensable. The challenge, is to find customers with the most valuable feedback and to integrate that feedback at the speed of business into every stage of the innovation cycle. That challenge is even…

How To Generate More Organic Product Feedback

By leveraging feedback at all points in the product life cycle, the risk of a product flop or a slow market adoption can be reduced. As well as we know how important and vital collecting product feedback from customers is, it’s nearly as common for product managers to not ask early enough in the process…

The Top 5 Challenges That Hold Companies Back from Leveraging NPS Data to Develop and Improve Products

The following post is part of a series that will help inform readers of the power that a company’s Net Promoter Score has on its long-term business goals. It might sound like common sense to say that brands should continuously collect feedback on their products and services so that they can optimize their efforts and…

Supporting a Complete Product Lifecycle: Cradle-to-Grave

The cradle-to-grave analysis is typically applied to adhere to sustainability or environmentally sound supply chains often applied to waste management or raw material extraction. However for the discussion here, we are going to apply cradle-to-grave in a general sense to product feedback management. We often see when helping clients manage the data collection process for…