Creating Qualitative Surveys with Video Responses Using SurveyGizmo and Pipe

The following post was originally written by Octavian Naicu, Founder & Product Manager at Pipe. This tutorial will show you how to easily create a SurveyGizmo survey that gathers qualitative data using recorded video answers. With qualitative surveys one asks for comments, feedback, suggestions, and other kinds of responses that can’t be easily classified. If…

Quantitative vs. Qualitative Survey Questions, and Choosing the Right Question Types for Desired Data

When designing a survey, one of the first things you need to do is decide the survey’s purpose. Asking yourself, “What is this survey for?” is important, but determining purpose goes beyond this simple question. While the above question will help you outline what questions to ask and which topics to cover, this is just…

Types of Market Research and Their Differences

There are many different types of market research that cover various areas of study, and as a result are often misunderstood. Whether you’re interested in learning more about your customer’s buying habits or how much they might pay for a new product, market research can help (if you use it correctly). To help you identify…

Are You Asking the Right Survey Questions?

You know you have been asking the wrong survey questions when you have a ton of data and you still don’t have the answers you need. Crafting an effective survey is no easy matter. The key to success is knowing the right questions to ask. Too often, marketing surveys tend to focus on the what…

Quantitative Vs. Qualitative Research: When to Use Which

Regardless of the subject of your study, you have just two types of research to choose from: qualitative and quantitative. How much you know (or suspect) about your area of research and your respondents will determine exactly which kind of research is right for you. Most people will need a combination of the two to…