Quantitative vs. Qualitative Survey Questions, and Choosing the Right Question Types for Desired Data

When designing a survey, one of the first things you need to do is decide the survey’s purpose. Asking yourself, “What is this survey for?” is important, but determining purpose goes beyond this simple question. While the above question will help you outline what questions to ask and which topics to cover, this is just…

Types of Market Research and Their Differences

There are many different types of market research that cover various areas of study, and as a result are often misunderstood. Whether you’re interested in learning more about your customer’s buying habits or how much they might pay for a new product, market research can help (if you use it correctly). To help you identify…

Quantitative Vs. Qualitative Research: When to Use Which

Regardless of the subject of your study, you have just two types of research to choose from: qualitative and quantitative. How much you know (or suspect) about your area of research and your respondents will determine exactly which kind of research is right for you. Most people will need a combination of the two to…