Quantitative vs. Qualitative Survey Questions, and Choosing the Right Question Types for Desired Data

When designing a survey, one of the first things you need to do is decide the survey’s purpose. Asking yourself, “What is this survey for?” is important, but determining purpose goes beyond this simple question. While the above question will help you outline what questions to ask and which topics to cover, this is just…

How To Build Reports Using Data Visualization Best Practices

Using illustrative charts is a great way to depict the narrative that your data trying to tell, but it’s essential to ensure you’re using data visualization best practices in your reporting. Fortunately, SurveyGizmo makes this easy with standard reports. Generated automatically, a standard report presents your data with bold, bright visuals so you can slice,…

How to Write Gender Questions for a Survey

When it comes to demographic survey data, gender and age are two of the most commonly asked questions. These basics are genuinely useful for analysts to slice and dice information. But the days of giving respondents only “Male” or “Female” as their gender options in surveys have long passed. The challenge for current users of…

Using Max Diff to Find Out What Respondents Are REALLY Thinking

Have you ever seen a survey response like this?   This type of response is referred to as straightlining. It occurs when respondents are in a hurry, or if they actually feel everything is important. When respondents straightline their survey responses you get very little actionable data.  This is where Maximum Differential Scaling, a.k.a. MaxDiff,…

Survey Slider Questions And How to Use Them

Last week we introduced our 5-Pack of Custom Survey Questions – a new summer promo that extends the functionality of SurveyGizmo using add-on question types. Today we want to dig in a little more with one of our most popular new custom question types: the slider survey question. What is a Slider Survey Question? Slider…

New Question Type Added: CAPTCHA

After many requests, we have now added one of the coolest CAPTCHA question types out there. A CAPTCHA is an image that is displayed that requires the participant to enter the letters they see in the image in order to continue to the next page of the survey. We’re using a service called reCAPTCHA, and…