How the Source of Your Data Impacts Your Survey Results

What’s a statistically significant sample size? Do my results apply to the population as a whole? Exactly how many responses do I need before I can trust my survey data? These are common questions about how to get survey data that you can act on with confidence, and we hear variations on this theme quite…

Representative Samples: Does Sample Size Really Matter?

During the early phases of a survey project, a common question is, “How do I get responses from every person I survey?” The answer is, usually, you don’t need to. Unless you’re working with a very small group, the vast majority of the time, you only need to get responses from a smaller portion of…