In my last article, I discussed the first five points on my list of the most common mistakes made when writing surveys. As I said last time, although it’s nice to know the most common survey mistakes made, the real value is in understanding how to avoid them.
As a survey expert I see the same mistakes in surveys all the time. In fact, last night our neighbor was over and he had just completed a customer survey at a local restaurant. He was complaining that they had asked a bunch of multiple-choice questions that didn’t apply to him. Even worse, there was no “not applicable” option and the survey required an answer to every question! This one simple example alone incorporates the first three of the most common mistakes I see in surveys.