How to Write Gender Questions for a Survey

When it comes to demographic survey data, gender and age are two of the most commonly asked questions. These basics are genuinely useful for analysts to slice and dice information. But the days of giving respondents only “Male” or “Female” as their gender options in surveys have long passed. The challenge for current users of…

Likert Scale – What is it? When to Use it? How to Analyze it?

In all likelihood, you have used a Likert scale (or something you’ve called a Likert scale) in a survey before. It might surprise you to learn that Likert scales are a very specific type of survey question, and what you have been calling “Likert” may be something entirely different. Not to worry — researchers that…