Survey Sample Size: What Should It Be?

Your survey sample size, or the number of people from your target population that you distribute your survey to, has a big impact on both your costs and your data. If you pay to distribute your survey to every single college graduate in a particular class, your costs will be astronomical. But if you just…

10 Key Things To Consider When Designing Surveys

Designing a survey or questionnaire involves much more than just choosing what questions to ask. There are multiple factors that influence your project’s success or failure, so be sure to consider these 10 key factors when you’re creating your survey. Keeping these in mind will help ensure that you collect high quality data that you…

How the Source of Your Data Impacts Your Survey Results

What’s a statistically significant sample size? Do my results apply to the population as a whole? Exactly how many responses do I need before I can trust my survey data? These are common questions about how to get survey data that you can act on with confidence, and we hear variations on this theme quite…

What Is The Purpose of Your Survey?

The key to the success of any survey is found not in the respondents or the incentives, but in its purpose. The purpose, the reason you are putting together your survey in the first place, is the driving force behind each question. Like duct tape, it holds your survey together. There should be only one…

Increasing Response Rates Part II: Using Incentives

In my last post (Increasing Response Rates: Part I), I talked about our five go-to tactics for improving survey response rates. In this post, we will dive deeper into how to use incentives by sharing real life failures and successes from four case studies. To quickly refresh your memory, our favorite tactics are: Share survey…

The Importance of Survey Question Wording

Oftentimes consultants such as myself work with clients who don’t have much experience running surveys. But from time to time I run into people who are very familiar with doing surveys. So familiar, in fact, that they can get too close to their projects to see potential issues. This case study involves just such a…

Representative Samples: Does Sample Size Really Matter?

During the early phases of a survey project, a common question is, “How do I get responses from every person I survey?” The answer is, usually, you don’t need to. Unless you’re working with a very small group, the vast majority of the time, you only need to get responses from a smaller portion of…

Converting Survey Variables with SPSS Syntax

With its emphasis on analyzing statistical data, SPSS is a powerful tool for manipulating survey data. It is, however, an intricate process that demands a high level of expertise. In this article Joe Glines, an SPSS pro with years of experience in data analysis, offers his quick tricks on how to manipulate the SPSS data…

Types of Market Research and Their Differences

There are many different types of market research that cover various areas of study, and as a result are often misunderstood. Whether you’re interested in learning more about your customer’s buying habits or how much they might pay for a new product, market research can help (if you use it correctly). To help you identify…