Survey fatigue in your respondents often leads to an increased abandonment rate…but if you’re not careful, it can affect your data collection, too.
Here are 5 key ways to keep your respondents engaged and improve the response rate of your online surveys.
The path to completing a survey isn’t always linear. Sometimes there are hidden passages, trap doors, and secret rooms that only a few respondents need to access. When you want to make sure your respondents only see questions that are relevant to them without cutting vital questions out of your survey, you need skip logic….
Buy less, own less, live smaller – between car sharing services, urban bike rental outposts, and the rise of the tiny house movement, minimalism is trending. Our cultural values may be shifting toward less is more when it comes to consumer goods, but are we becoming more conscious of how we use the most precious…
Today, researchers and marketers are under a lot of pressure to survey customers more frequently and get answers faster.
At the same time, it’s getting more difficult to get responses from our customers. Survey response rates are dropping across virtually every industry.
In this article we’ll talk about sending out more surveys, but to smaller segments of your customer list.
Ed Halteman examines 5 factors to consider when deciding whether or not your survey is too long.
Ed Halteman takes another look at an end-of-year survey he received…and revises his list of top survey mistakes.
Survey respondents say that they want choices – but research shows that they’re less happy with more options. How should you create your surveys to take advantage of this fact?