Increasing Response Rates Part II: Using Incentives

In my last post (Increasing Response Rates: Part I), I talked about our five go-to tactics for improving survey response rates. In this post, we will dive deeper into how to use incentives by sharing real life failures and successes from four case studies. To quickly refresh your memory, our favorite tactics are: Share survey…

Survey Incentives? Wrong Motivation, Wrong Outcome

Generally speaking, I don’t approve of using incentives to get responses for a survey.  In my experience survey incentives create the wrong motivation, set the wrong expectations, and deliver the wrong outcomes.  Instead, survey designers should strive to communicate the value of their research to drive people to answer their questions.  Let me show you…