Perfecting the Craft [CASE STUDY]

New Belgium Brewing leverages data to concoct their award-winning brews. Have you ever wondered why that cold beer that you grab after a long day at the office or while hanging out with friends is so darn refreshing? Well, it may have been scientifically crafted to perfection — especially if it came from Fort Collins-based…

How 3M Created a Cost-Saving Internal Survey Research Company

The Market Research Event: 3M is the type of company apparently that will spend millions on R&D to develop a product, but really only wants to spend a few thousand on market research to figure out if it’s the *right* product. It’s no wonder that Deb Hartman and Sandra Kelly of 3M found that back…

The Pareto Principle (80:20 Rule) in Survey Research

The Pareto principle (which you may know as the 80-20 rule) states that, for many phenomena, 80% of consequences stem from 20% of the causes. It is a common rule of thumb in business; e.g., “80% of your sales come from 20% of your clients.” The Pareto principle also applies to survey research. When planning…