Best Buy’s Innovative Customer Insight Program

The Market Research Event: Today has been packed with amazing information. The highlight of the day (so far) has been a Keynote by Bill Hoffman, a SVP in the Consumer Insights group from Best Buy. The focus of the presentation was a new program at Best Buy which was created to solve a problem common…

How 3M Created a Cost-Saving Internal Survey Research Company

The Market Research Event: 3M is the type of company apparently that will spend millions on R&D to develop a product, but really only wants to spend a few thousand on market research to figure out if it’s the *right* product. It’s no wonder that Deb Hartman and Sandra Kelly of 3M found that back…

The Market Research Event: Day One Recap

It’s the start of the second day here at IIR’s Market Research Event. I already have two additional posts I’ll write today — but wanted to catch up on yesterdays’ deluge of information. Many of the sessions I attended were quite good. Though I think the first session I blogged about Leveraging Facebook at Taco…