Have You Checked Your Product’s Vital Signs Lately? Insights into Better Feedback Management

In today’s hyper-competitive landscape, where new products are flooding the market every day, standing out amongst competition is more important than ever — not just when you introduce a product for the first time — but consistently over its lifetime. Otherwise, your product becomes yesterday’s news. Managing and then taking action on the mounds of feedback can…

Likert Scale – What is it? When to Use it? How to Analyze it?

In all likelihood, you have used a Likert scale (or something you’ve called a Likert scale) in a survey before. It might surprise you to learn that Likert scales are a very specific type of survey question, and what you have been calling “Likert” may be something entirely different. Not to worry — researchers that…