TV Advertising Immad

TV Advertising Immad

Page One

TV Advertising Effectiveness Study

Purpose: This questionnaire is for academic purposes and is part of a study regarding the effectiveness of television advertising. This advertising questionnaire is part of a class project designed to teach Brooklyn College students about marketing research and advertising.

Methodology: Students at Brooklyn College are asking people to complete the questionnaire below regarding television advertising, but the students are not required to complete the questionnaire. Each student has a unique questionnaire link and receives credit for the number of people who complete their questionnaire.

Those who complete the questionnaire are also being asked to forward the questionnaire link to their friends and family so they can also complete the questionnaire. This is an important part of our research methodology that is intended to increase the number of questionnaires completed. We greatly appreciate you requesting others to participate in this study and providing them with the questionnaire link for this study.

Types of Questions: You are asked to answer several survey questions about TV advertising and we ask for some demographic information, such as gender, age, ethnicity and religion, so that we can accurately describe the group of people who participate in the study. The survey will take less than 10 minutes to complete.

Risks: No risks or discomforts are anticipated from taking part in this study. If you feel uncomfortable with a question, you can skip that question or withdraw from the study altogether. If you decide to quit at any time before you have finished the questionnaire, your answers will NOT be recorded.

Participation: This questionnaire is for academic purposes. Your participation is voluntary and the extent of your participation is the completion of this survey. Your identity is not known and each survey is submitted anonymously. Your participation is not required, but greatly appreciated.

If you have concerns or questions about this study please contact Prof. Myles Bassell at mbassell@brooklyn.cuny.edu

Please forward this link to your friends / family and ask them to also forward to their friends / family.

http://www.surveygizmo.com/s3/1101876/TV-Advertising-Immad

TV ADVERTISING: TV advertising refers to advertising you are exposed to while watching TV on a television, a computer or mobile media device such as a phone or iPad.

1. How often do you watch TV?

2. When you do watch TV, how often do you watch TV on the following electronic devices?

3. BRAND: To what extent is the brand being advertised an important consideration in choosing to pay attention to a TV commerical?

4. PRODUCT: If the product in a TV commercial is one that you are currently looking to purchase, to what extent is that an important consideration in choosing to pay attention to a TV commercial?

5. TV Commericals: Indicate the extent to which you agree with the following statements.

Space Cell	Strongly Agree	Agree	Somewhat Agree	Disagree	Strongly Disagree	Not Sure
If I see a TV commercial several times I am more likely to remember the brand being advertised.
If I see a TV commercial too often I stop paying attention to the commercial.
If I see a TV commercial several times I am more likely to remember the product being advertised.
If I see a TV commercial several times I am more likely to remember the features of the product being advertised.

6. TV Commercials: Indicate the extent to which you agree with the following statements.

7. TV Commercials: Indicate the extent to which you agree with the following statements.

8. Commercials: Indicate the extent to which you agree with the following statements.

Space Cell	Strongly Agree	Agree	Somewhat Agree	Disagree	Strongly Disagree	Not Sure
A TV commercial will grab my attention if it is for a BRAND name I recognize.
A TV commercial will grab my attention if it is for a type of PRODUCT I have purchased.
A TV commercial will grab my attention if it is for a BRAND I have purchased.
A TV commercial will grab my attention if it offers a solution to a problem I have.

9. Commercials: Indicate the extent to which you agree with the following statements.

Space Cell	Strongly Agree	Agree	Somewhat Agree	Disagree	Strongly Disagree	Not Sure
I watch TV on my television with one or more people
I watch TV on my computer by myself
I watch TV on a mobile media device by myself

10. TV Commercials: Indicate the extent to which you agree with the following statements.

Space Cell	Strongly Agree	Agree	Somewhat Agree	Disagree	Strongly Disagree	Not Sure
I am more likely to pay attention to TV commercials when I am watching a TV program on my TELEVISION
I am more likely to pay attention to TV commercials when I am watching TV on my COMPUTER
I am more likely to pay attention to TV commercials when I am watching a TV program on a MOBILE media device

11. Gender: What is your gender?

12. Age: How old are you? Enter the number. For example, 37

13. Education: Please indicate your highest level of education

14. Country: Click --Please Select-- and choose the country in which you live. If it is not listed then select Other and enter the name of the place that you live in the question below.

15. Nation: Please indicate the name of the nation, country or island in which you live

16. Ethnicity: Click on --Please Select-- to indicate the place you were born. If the place is not listed then select "Other".

17. Ethnicity: Mother - Click on --Please Select-- to indicate the place your Mother was born. If the place is not listed then select "Other".

18. Ethnicity: Father - Click on --Please Select-- to indicate the place your Father was born. If the place is not listed then select "Other".

19. Skin Color: Please indicate the color that best describes your skin color. This information will help us understand the effectiveness of advertising amongst different racial and ethnic groups.

20. Country: How many years have you lived in the country where you currently live? Enter the number, for example 18

22. Contact Information: (optional)

First Name

Last Name

Title

Company Name

Street Address

Apt/Suite/Office

City

State

Postal Code

Country

Email Address

Cell Phone Number

Fax Number

Mobile Phone

URL

23. Comments? Feedback? Suggestions?

Space Cell

Very Often

Not Very Often

Don't Own Device

Television

Desktop Computer

Tablet (iPad, Nook, Kindle, or similar device)